Salvador sausage business plan Essay example -- essays research papers

1.0 Executive Summary By focusing on its heritage and the strength it brings into the products, their prize, and uniqueness, Salvadors will increase its sales to much than $2 million by the turn of the century, while improving the gross margin on sales cash management and working capital. This business mean leads the way. It renews our vision and strategic focus on the quality and value we put in our products and the market segment originally targeted. Our vision has been broadened by the success we start out found in the marketplace, to the extent of adding new products and current plans on additional items and services. It has given us a step-by-step plan to meet and exceed our goals for change magnitude sales, gross margin, and profitability. This plan includes this summary, and chapters on the company, products and services, market focus, action plans and forecasts, management team, and financial plan. 1.1 Objectives1. Increase sales to more than $1 million over the next threesome years. 2. Move gross margin to above 55% over the current product line and maintain that level. 3. Add products and services to meet market demand, once more at 55% margin or above. 4. Sell $2 million of salsa and related Hispanic food items and service by 2000. 5. Improve inventory turnover, turn off the cost of goods sold while maintaining the high quality of the products. 6. To provide jobs to the Hispanic community that are rewarding and fulfilling. 1.2 MissionSalvadors was built on offering the highest quality and value in its authentic blistering salsa, filled with the history of the Hispanic community. Time honored family recipes have been passed down through the generations, rich with ethnic heritage. knowing consumers were looking for authentic products, filled with the best ingredients. The consumer was crying out for a change They wanted real down home Hispanic salsa. Salvadors answered this call, first with its hot salsa, then adding mild and extra hot sals a, followed by yellow and blue corn chips. Constantly striving to supply what the consumer is asking for, we continually review what is forthcoming in the marketplace, and what isnt. Improving on what is available and providing new products and services to the areas of need will assure our success in a market driven by consumer demand. 1.3 Keys to Success1. Delivering high quality products that set ... ...itional Ratios 1996 1997 1998RMAAssets to Sales 0.220.300.340Debt/Assets 35%-12%-24%0Current Debt/Total Assets 55%25%14%0 sulfurous Test 0.582.465.430Asset Turnover 4.593.292.910Sales/Net Worth 7.082.952.340Dividend Payout $10.000.000