Effects The Newspaper Industry Media Essay

Effects The Newspaper Industry Media EssayThe benefits appeal services give c be Google News gain is that the information they put on the site give up additional content and provides a broader view of the topic, application and subject matter. That is what appeals to the readers, as they can skim through with(predicate) the important intelligence program they want to read and dont need to go through the unimportant tidings worry in papers or TV. Online intelligence information aggregation services like Google News are changing the way freshs is being publicize to people. Since the creation of Google News, it has become one of the best innovations for the company in equipment casualty of subscriptions to their feeds and revenues they generate through readers. What Google does best is that it gathers interesting things and presents them in new slipway to appeal to the vast audiences.Effects on the wordpaper industryDuring the ancient decade, the Internet has become an i mportant word of honor source for most Americans. gibe to a study conducted by the Pew Internet and American life Project, as of January 2010, nearly 61 percent of Americans got at least around of their news online in a typical twenty-four hour period. (Isbell, 2010). This statistic shows us that there is a lot of reliance on the internet for news. People view forgone the conventionalistic practices of get their news through newspapers, magazines and TV. Thus, there is a decline in the traditional media these days.News Corporations Rupert Murdoch and Associate Press Chairman Dean Singleton render reasoning to believe that the major cause of the decline in the traditional media is due to the rise of the news aggregators. According to this theory, news aggregators from Google News to The Huffington topographic point are free-riding, reselling and profiting from the factual information gathered by traditional media organizations at great cost. (Isbell, 2010). assembly servi ces threaten the brand media because they are acclivitous as the new front page which people skim through any morning for headlines instead of going to any single newspaper site. (Schonfeld, 2009).The otherwise reasoning behind low print media numbers is that companies have started to advertise much on the sites as they cost much slight as compared to advertising on the newspapers. The problem with newspapers these days is that there are about 20% top headline stories and the rest of the 80% is normally not relevant or uninteresting to the reader. Aggregation sites create loads and loads of important headlines from all over so captivating the audience. The honour not only comes from skimming through the bladesite material but clicking the cerebrate to the various headlines creates value. Of course newspapers are failing because you surely cannot capture the readers trouble with only 20% news and the other 80% being irrelevant. Aggregation services use automated logarith ms to get trulyly good content, and thus its not only the front pages that captures the audience attention but the other pages are as interesting as the first one.Basically newspapers leave to the needs of a higher(prenominal) class of people who earn higher than average income whereas aggregation services like Google News cater to e truly age group as anyone can access the news from anyplace with no fear of purchasing any material on the web they read. Plus, the cost of paper, ink, postage, and physical distribution entrust never be a contender in a world of electronic communication. Therefore, newspapers are straightaway creating websites for their readers and advertisers. The classified sections on the newspaper are being threatened because sites like Craigslist are seeking a share of the classified market. This shows that the task is turn more difficult as newspapers try to serve a divers(prenominal) audience of readers.Aggregation services are fast in persisting up to p articipation in their industries, track competitors, monitor industry blogs, and follow item Websites. Aggregation services get the best of their data in a very speedy manner believeing that they get their news feeds as soon as a special event or news occurs. In short, newspapers are struggling to attract the customer base they at one time had due to technological advances on the internet.Aggregation services change over the yearsI will take example of Google News and how they have approached online aggregation services. Google News over the years has improved and has grown smarter than many other aggregation services. They keep track of user behavior which is very important as peoples view and opinions change daily and is never on one thing. Google News uses a very different algorithm to that utilize for their Google search. Google News uses a closed mogul whereas their search engine uses an blunt index. Now, the difference is that in a closed index Google News will only cap ture the news related items, whereas in an open index the search engine will take everything into consideration thus do the database even bigger. Thus, Google News gets their information in a more real time manner which is faster and becomes easier for users to find what they are looking for. new(prenominal) aggregation services are also taking note of this and improving their services as well. Aggregation services are less pertain of what type of medium they will be using and are more concerned about making sure that the news continues to be streamlined for example those enterprise journals, editorials and other things that can be seen in the newspapers. Therefore, their briny concern or interest is to try and make sure that the news not only survives but thrives. The only way to ensure the speediest economy of news to the audience, aggregation services use specialized algorithms to get these thud of news out to the readers thought their internet sites rather than the traditio nal newspapers which takes longitudinal and hold up to 60% of ad sgait.If we look at the pace at which the media is going online, news is the area which would benefit the most when it is online. With something new happening every other minute, breaking news becoming a daily issue, with updates and alerts which require something more than the traditional media network, it is the time that the news gets online. all time there is breaking news it is posted online for the internet users to stay in touch without any effort to do the same. (Chris Williams, n.d.). I mean the best way for a person to stay up to date with the latest information is to log in to one of the online sites and check the news rather than having the hassle of buying a newspaper or good turn on the TV or the radio. It saves a lot of time for a person to do this.The competition to make the news more agreeable is lesser in the online world, considering the fact that it is simpler in most ways than the print media. The print media requires you to come up with innovative ideas every other day to stay afresh in the emerging competitive market. Comparatively, in the online news market the competition to stay new is less. (Chris Williams, n.d.). Therefore, sites like Google News and The Huffington venture dont really care whose site is better, but rather are kindle that the news they are providing is being read by the audience and that it is getting to every person in a timely manner.