Beijing Market Entry Strategy

capital of Red china food mart admission strategy for rooted(p) Food This floor aims to analyze the incoming of cold capital of Red China grocery store. Use a SWOT abstract approach analyzes the ac familiaritys strengths, weaknesses, opportunities and threats. The report has identified a marketing strategy of creation that will dish our company to enter the market effectually. Contains 1 Summary of the company 2 snappy market in capital of Red China 3 SWOT analysis 4 Marketing strategy suggested input. Summary of the company Our frozen solid nutrient company is only imaginary for this work.This is a company that wants to enter the Beijing market and it conducts a study to define the entry strategy. Our company sells all told(prenominal) kinds of frozen food from cans to larger proceedss. For now only work in Europe and we argon planning to expand in the world soon. Frozen market in Beijing The frozen food market in Beijing is currently booming in China is expected t o fetch 16. 1 billion in 2012, mainly concentrated in outsized cities like Beijing and Hong Kong. The annual demand for frozen products is growing almost a 3-4% in Beijing, provided by Datamonitor 2009Is such an step-up, now, ASIAN SEAFOOD exposure has a new section called Frozen Food Asia, there is provided a assemblage for buyers to be face to face with suppliers of frozen food in some(prenominal) categories, which ar the most important Ready meals, Chilled and frozen meat products, Frozen fish, Seafood, Vegetables, Potato products, Fruit, Pizza, Bakery products, Cheese, Ice cream, Desserts SWOT ANALYSIS As our company wants to expand and take advantage of the boom that is taking frozen food in Beijing, you need to analyze the market.This section analyzes the company in foothold of market Beijing adopting the SWOT approach. Strengths Weaknesses High timbre Products Poor make arrangementExistence of large companies in the sectorUnfamiliar brand Opportunities Threats Rise of frozen food in Beijing Growing Rising raw clobber prices Strengths High Quality Products For the development of our products subroutine high quality raw materials. It is this Which Helps the holding company its competitive advantages. Undoubtedly This value will make the company roaring to Developing its new market. Weaknesses Poor Operate systemThe control all overhead is matchless of the weaknesses that impede the harvest of the company. Investment in research and advertising are very low in relation to its competitors. Also the management system of the company is also quite unfortunate. Existence of largue companies in the sector in that location are already large companies in the Beijing market, and this is very fence to seize important part of the market share. Unfamiliar brand creation a brand new, we have the problem that we are not known, and this makes it sticky for the company at first, because it affects sales. Opportunities Rise of frozen food in Beij ing GrowingWe know that the frozen food market is constantly growing in Beijing, this will affect very positively to our company. Threats Rising raw material prices With the price of basic food and feed commodities on the rise, food manufacturers are increasingly facing pressure on their margins. In our company we use basic raw materials in large amounts. If raw material prices unremitting rise, it would thus lead to increased pressure on the companys margins. MARKETING PLAN FOR THE set FOOD COMPANY Expand into the market for frozen food Beijing can succeed, because other companies already have.But for this we must make a general strategy and go step by step with the plans. The strategy refers to the innovation of feedback regarding the traditional values of the company. This calls for new product innovation strategy, distribution highroads, sales promotion and development of new markets as well. The entrance to the Chinese market frozen food, in particular, requires that the p lan adequately prepared as presented below. The process of globalisation has witnessed the rapid growth of multinational activities (Frank 1994).Once a firm expands its operations outside the b rescripts of its own nation-state and outside the federal agency of its own home shade, the influence of the entertain countries national cultures becomes reality (Fatehi 1996). Conducting line of products across international boundaries requires interaction with people and their organizations nurtured in different heathen environments (Kale and Barnes, 1992). Therefore the need for knowledge and understanding of the social-cultural difference between host country and home country becomes of paramount importance.For most western people, China is still a mystic country owing to its cultural features be completely different from those of western countries (Ghauri et al, 2001). Indeed, the traditional Chinese culture, in which Confucian philosophy is dominant, is a high context culture, w hich is opposite to western culture which is low context. It also has its own incredibly complex Chinese occasion (guo qing), which always confuses western people (Ghauri et al, 2001). All of these make western negotiators olfactory victorianty difficult and confused when they negotiate with Chinese negotiators.Many failed negotiations are caused by the poor understanding of Chinese culture or lacking of awareness of the Chinese business negotiation style (Kirkbride, Tang Westwood, 1998). This is why more and more scholars are studying Sino-Western Business Negotiation in order to be more effective in negotiations with Chinese. CHOOSING A STRATEGY FOR ENTRY IN THE MARKET Choosing appropriate entry strategy To compare with its counterparts, our company has lost an early chance to develop the Chinese market. However, it may enjoy the advantages over the follower strategy in terms of initial market be and questionable effectiveness.Indeed, for pioneer entrants, some factors such as demand uncertainty, entry scale, advertising intensity, entry time of followers, and the scope of the economy are all happen. Now for Our Frozen Food society, it is more easily to develop effective entry strategy into the emerging market in Beijing. Moreover, studies have present that those modernistic late entrants grow faster than pioneers and have higher market potentials and repeat sales rates. Moreover, they can slow the pioneers growth and reduce its marketing spending effectiveness.Nonetheless, in doing so as innovative late entrants, apart from the above mentioned general innovation strategy, the company demand to study how to build its distribution channel in short order and to develop it market share. In so doing, an effective way is to muckle up joint venture through the Frozen Food Company for to find an appropriate counterpart to merge it and use its distribution channel and factories. This strategy has been evidenced by many examples. Conclusion This work has analysed the FROZEN FOOD COMPANY case, to look at its entry strategy to Beijing of frozen food market.Although our company currently runs smoothly, it has to seek for new income level off if it is fighting survival in the future. The Beijing frozen food market as an emerging market, although it is also competitive, provides a great potential to increase income. The company have its key strengths in developing new market, and it is dependable time to think about its future. However, the weaknesses accompanied with the company could be risk in developing new market, as well as outdoor(a) environment. In general, our company may make success in entry to Beijing frozen food market if following a proper marketing strategy.