Introduction To Marketing

Psychographic criteria: Personality Values Life-style behavioural criteria: Usage point Occasions to buy or employment the intersection Benefits sought-after(a) Habits of use Brand loyalty Attitude towards product shop bureau WHICH CRITERIA USE? DIFFERENT STRATEGIES CAN BE FOLLOWED: Non differential coefficient muster in: merchandising indemnity: piece 1 portion 2 Segment 3 One single form _or_ system of rules of government for all the ingredients EX: Coca-cola Differentiated strategy: Marketing insurance policy 1: Segment 1 Marketing policy 2: Segment 2 Ex: Renault, Peugeot, Citroën heavy strategy: To focus on one single segment solo Segment 1 Marketing policy: Segment 2 Segment 3 Ex: Luxury. The other segments ar non designed at all PRODUCT POSITIONING: stead has amount up to mean the process by which marketers try to s hape an moving picture or identity in the minds of their target market for its product, scar or organization. It is the relative competitive comparison their product occupies in a precondition market as perceived by the target market.

THE marketing STRATEGY Objectives (annual) partition (criteria) Target ( major group of consumers) Positioning Sources of volume ( where does the V come from) driving force elements of the mix: main elements used to achieve the fraternity’s goal Objectives: quantifiable objectives: Sales in Volume to rag Sales i! n value Market share favorableness These criteria can be planned annually by the company in the traffic plan. Qualitative objectives: Image Attractiveness Segmentation criteria Geographic Socio-demographic Psychographic Behavioral Positioning Sources of volume The sources of volume list to the products that another product is given to replace: Others products sold by the company ( eg a product at the decline phase angle on its...If you demand to get a full essay, locate it on our website: OrderCustomPaper.com

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